Business Rules Memo – A new tool, a template, to help you get a thorough overview what you need to strengthen your products and services

When you start a business, you make a set of choices and decisions or choices. And you record them in your business plan.

When you come up with an idea for a product or service, you also make choices, and you record those in one way or another as decisions too. Some people call the collection of the product related decisions business rules.

You can find many useful templates for business plans, but you won’t find many of them for business rules. Or at least not simplified ones as those you can find in many variations for business plans.

Similar to business plans, the decisions you take toward your product or service, the business rules, can be structured in many different ways. But whatever method you choose or invent it will always be connected to the lifespan, or life cycle, of your product or service.

This article is not written to teach new terms. It is to introduce you to a tool which will equip you with a two-pages list of questions, which by answering it, will allow you to get an overview what a life cycle of a product embraces. You will identify what is missing, and what you could improve. By turning all the Nos, you have answered, into Yeses, you will get in control of your products, services as well as your business.

This tool is not offered for free. Especially when it comes to developing products, we all need to have a sense of investment. But its price, $4.99, is low enough to make it not only affordable (a bit more than a cup of coffee) but also attractive, since you will hardly find anything similar either in brevity and exactness or price on the topic of business rules.

And you do need to understand what business rules are and what understanding them can offer you. Because you already deal with business rules on a daily basis. Simply because you always make one or another decision on your products and services.

So if you would like to find out more about this simple yet effective set of questions that will let you start a sound foundation of the knowledge base for the decisions you make on your products and services, then go to the Tools page on this site ( and click on “The Business Rules Memo.”

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